"You have the happiness of a secret woman, a hidden relationship, with none of the fear that your wife will find out and be angry. My grandfather had the geisha, my father had the bar hostesses and I have Love By Mail. It is maybe hard for others to understand, but these substitutes, or additions, for the everyday relationship between a husband and wife are well accepted in our culture."
"It's a safe way for men to try out their dating technique without having to worry about shaming themselves in front of a live girl,"
(Interestingly enough, the ads that popped up on the page included one for a mobile phone service (in the US), and one for what looked like a dating service.)