Trainspotting:
Melbourne's Spencer Street railway station, the city's main hub for rural and
interstate trains, will be
renamed to Southern Cross Station. Not quite as craven as renaming Museum to Melbourne Central (which is misleading, as it is not a central rail interchange, but was renamed as such because the owners of the Melbourne Central shopping centre bribed the government to do so), but still with a whiff of branding. Oh well; at least it's not "SouthernCross" or "Southcross(tm)" or some made-up word ending in "-nt".
Though I believe that when the station was originally built, in the 19th
century, it was simply known as Melbourne. Perhaps reverting to its original
name would have been more appropriate.
Never mind changing the name, the station itself sorely needs a major refurbishment, though I do hear this is in the pipeline. Especially those crappy multi-segmented displays and the concourse to the suburban platforms.