In an attempt to generate spin for the PlayStation Portable,
Sony hire graffiti/paste-up artists to put up pictures of kids playing with PSPs as if they were traditional toys. Local hipsters, irritated with the Spectacle's commodification of dissent (and/or copy-protection malware on Sony CDs), retaliate, scrawling
anti-Sony slogans on them.
Discussion ensues:
"Aaaaaarrrrggggghhh. I KNEW something wasn't right about the thing when I took a picture of it a couple weeks ago in san Francisco. Two kids. 6-feet tall. Right near the new freeway off-ramp. Looked way too clean to be real. Working for a branding firm. I'm adamantly opposed to this kind of infiltration by the big corporations. Equivalent in my mind with viral marketing stealth efforts to generate a buzz about a new product the unsuspecting masses by some cool, attractive shill on the company payroll."
And more pictures
here.
