The Null Device

Posts matching tags 'atari'

2006/11/10

Nolan Bushnell, the founder of pioneering video game company Atari (of little relation to anything named "Atari" after about 1982 or so), talks about the state of videogaming, his new casual video-game bistro concept and why Sony's PS3 is (in his view) doomed to failure:

I saw a very large and untapped market, which is the entrepreneur's dream. There was no real venue for social games. Games got violent in the mid 1980s... that lost women. Then they got long-form and complex. That lost the casual gamer.
I think Sony shot themselves in the foot... there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base. They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live... a first party developer would be an idiot to develop for Sony first and not the 360. People don't buy hardware, they buy software.

(via Gizmodo) atari games interactive entertainment sony video games 0

2003/5/9

French videogame giant Infogrames (they're the ones not making a "Shock and Awe" game) have changed their name to Atari. Infogrames acquired the Atari brand, best known for Pong, the Atari 2600 and retro videogames favoured by pill-popping GenX hipsters, in 2001, which is about a decade and a half after its glory days ended. I guess that this means that their lawyers will start going after all those people selling bootleg Atari-logo T-shirts to aforementioned hipsters at Camden Market and similar places.

(I'm surprised that no clubwear manufacturer has licenced the Atari logo and various trademarks for a range of retro-game-themed clothing. After all, various other brands have done similar things.)

atari brand necrophilia infogrames marketing 0

2002/5/15

French videogame giant Infogrames (who now own the Atari name) and some other outfit plan to relaunch the Atari 2600. Only it will fit in a joystick, plug directly into a TV, and contain 10 classic Atari 2600 games. No news on whether it'll be emulated or whether they'll actually reconstruct the Atari's crippled 6502-based architecture in hardware. (via Slashdot)

atari infogrames retrocomputing videogames 0

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