The Null Device

Italian police are looking for a man who apparently hypnotised supermarket staff into handing over money. The thief's exploits have been captured on CCTV:

In every case, the last thing staff reportedly remember is the thief leaning over and saying: "Look into my eyes", before finding the till empty.

¶ crime hypnosis italy mind control 1

Psychology experiments have shown that subliminal exposure to brands can prime people with the attributes those brands have cultivated. For example, when students were exposed to either an Apple or IBM logo and asked to list all the uses for a brick they could imagine, the Apple ("creativity, noncomformity") group came up with significantly more than the IBM ("tradition, responsibility") group. In a subsequent experiment, candidates primed with the Disney logo behaved more honestly than those primed with the logo of E! Channel (which, I believe, is a celebrity-gossip cable-TV channel in the US).

The practical consequences of this are interesting: if this is to be taken at face value then, by the sheer power of subliminal conditioning and marketing, brands do have magical properties, and branded products would perform better than physically identical unbranded ones. A brand logo is a macro, a tightly-encoded package of ideas, instantaneously decoded by appropriately conditioned consumers (and that means all of us; given the studies showing that young children learn to recognise brands before they learn to read), and priming has been shown to work. (In one experiment (previously mentioned here), students were asked to sort words, and then surreptitiously timed as they walked down the corridor on leaving. Those given words relating to old age—including, memorably, "Florida"—walked more slowly than those given youth-related words. Another experiment showed that exposure to alcohol-related words increased men's sex drive.)

Putting these facts together, it seems that using an Apple computer would make you more creative, even if you work in the same version of Microsoft Word you could as easily use on Windows, though so would having an Apple iPod, and Nike shoes could make you run faster than generic trainers of exactly the same composition, and so on. It's not necessarily even limited to brands, but could extend to any perceptible medium associated with qualities or values. It'd be interesting to see whether, for example, if one took two groups of students and, after surreptitiously exposing half of them to Belle & Sebastian and the other half to 50 Cent, asked them to play a game, whether members of one group would be more aggressive or competitive than the other.

Anyway, this finding could be seen as a justification for big brands' steep markups of otherwise average products: they're not exploiting a gullible public, they're selling the psychological magic of their brand. Though if you don't want to pay the markup, you could just as easily clip ads out of papers and tape them around your cubicle/kitchen/locker/wherever, which might get you a similar result, at the risk of making you look like a tragic. Just keep reminding yourself that you're not a gullible dupe or an unpaid human billboard, but a cunningly rebellious pirate, sticking it to The Man by stealing his magic without paying.

I wonder, though, whether candidates subliminally exposed to craptacular knockoffs of Apple products would experience a boost of creativity or a drop in IQ.

(via /.) ¶ apple branding creativity hypnosis influence priming psychology suggestion 1

An ingenious con artist managed to persuade French banks to hand over €5m, by pretending to be a secret service agent fighting against terrorist money laundering:

Gilbert then demanded all the cash at the bank so he could mark the notes with microchips and keep track of the terrorist. A total of €358,000 was to be put in an briefcase and slipped under the door of a brasserie lavatory. The manager did as she was told. The money disappeared.

Gilbert's next fraud was even more audacious, police say. He acquired information about important financial transactions and telephoned France's biggest banks. Again posing as a DGSE agent, he said that some of the transactions were terrorist money-laundering operations and that the secret services needed to follow the money. But they could do so only if it were transferred to accounts abroad, he said.

One victim told police that Kozak's technique was to start a friendly conversation, establish eye contact, and then put her in a hypnotic state. The teller then agreed to hand over all the cash in her till.

(via Schneier, Odd Spot) ¶ crime france hypnosis manipulation mind control moldova scams 0

I went to see Derren Brown's show, Something Wicked This Way Comes tonight, at the Cambridge Theatre in Covent Garden. It was pretty interesting.

For those not familiar with him, Brown is a mentalist whose act includes reading and influencing people using various psychological techniques. In this show, which went for about two hours and was in two parts, he did things including influencing volunteers to select specific cards/envelopes and "guess" things, presumably from suggestions he had subliminally planted. He also did an act in which he determined when people were lying. Five volunteers drew balls from a bag, and the four who got white balls (which was unknown to him) were told to lie in answering a question; Brown then determined who was lying by observing their body language.

During the second half of the show, he started off with a few fakir-like acts of physical endurance (hammering a nail into his nose and walking on broken glass). The best part was at the end, where he successfully "predicted" a word selected seemingly at random; and then, using video replays, demonstrated how he had done it. All I'll say is: pay close attention.

Derren Brown is performing until Saturday or so, and is (IMHO) well worth seeing.

¶ derren brown hypnosis influence mentalism subliminal 6

It has been well known that alcohol causes many men to find women more attractive than they otherwise would (the effect is colloquially known as "beer goggles"). Now, researchers have found that actual alcohol isn't even required; exposure to alcohol-related words is enough; at least among men who expect that alcohol has that effect.

First, the subjects answered questionnaires that asked whether they thought alcohol affected their sex drive. Afterward, the men were divided into two groups and placed next to computers. One group was shown words that described alcohol, such as liquor, beer and keg. The other group saw words like water, soda and coffee.

The researchers found that the group of men who expected alcohol to enhance their sex drive found the women in the photos more attractive after viewing the alcohol cue words. The group that expected alcohol to reduce their sex drive found the women to be less attractive.

This echoes another priming experiment (reported in both Mind Hacks and Malcolm Gladwell's Blink), in which students surreptitiously exposed to old-age-related words like "wrinkled", "senior" and "Florida" were found to walk more slowly down a corridor than those not primed in this way.

(via mindhacks) ¶ alcohol hypnosis influence priming psychology sex suggestion 3

A look at the U.S. Secret Service's tools for breaking encryption on seized data. Not surprisingly, they use a network of distributed machines to help brute-force keys. Cleverly enough, before they do so, they assemble a custom dictionary of potential keys/starting points from all data on the seized machine (including files, web browsing histories, and presumably terminology associated with the areas of interest visited web sites relate to). (via /.)

"If we've got a suspect and we know from looking at his computer that he likes motorcycle Web sites, for example, we can pull words down off of those sites and create a unique dictionary of passwords of motorcycle terms," the Secret Service's Lewis said.

Hansen recalled one case several years ago in which police in the United Kingdom used AccessData's technology to crack the encryption key of a suspect who frequently worked with horses. Using custom lists of words associated with all things equine, investigators quickly zeroed in on his password, which Hansen says was some obscure word used to describe one component of a stirrup.

This technique apparently works surprisingly well, because people (including organised criminals) tend to choose relatively predictable passwords.

The moral of this story is: if you're planning the perfect crime using computers and encryption, you may find it wise to develop an obscure interest and not mention it by electronic means. Or, for that matter, let it show up in credit card receipts, library records, personal effects, or any other information the authorities could get. Which could be trickier than it sounds.

Also on the subject of people subconsciously giving away more than they think: this IHT article on "psychological illusionist" Derren Brown (via bOING bOING):

He produces a sheet of blank paper and issues an instruction: Draw a picture. "Try to catch me out; make it a bit obscure," he orders. "Don't draw a house; don't draw a stick man." Walking to another room and out of sight, he decrees that the picture should be concealed until the end of the interview - whereupon, he claims, he will reveal what it is.

Recently, he said, he used his talents to defuse a situation in which an aggressive youth approached him on the street, yelling, "What are you looking at?" (Brown responded with a rapid series of diversionary non sequiturs, he said; the man burst into tears.)

Instructing me to concentrate, he pulls out a blank sheet of paper and begins sketching, chatting all the while. He tells me he "sees" a conical shape with spots on it - some sort of decorated lamp with a blob on top. And knock me down if he does not produce a near-exact replica of my drawing, the only differences being that his has more dots than mine, and his stripes are horizontal, not vertical.

Channel 4 has a Derren Brown microsite here, with streaming video and explanations of some of the tricks (such as making people fall asleep in phone booths). Think of it as the human equivalent of the buffer overrun attack.

¶ cryptography deception derren brown hypnosis nlp psychology security suggestion 2